Aaron Patzer was the founder and CEO of Mint.com. In late 2009 Mint.com sold to Intuit for a reported $170 million dollars and Aaron is now head of the personal finance business at Intuit. In 3 years he was able to help build a business that tracked billions of dollars of investing, banking and finance with millions of loyal users.
In the video below, Aaron walks through in great detail the starting, building and growing of Mint.com and offers open advice on what to do and what to avoid. Well worth 20 mins.