In 2002 he started working for ah-ha.com and fell in love with the Internet. He got his hands dirty with affiliate marketing, email marketing, business development, sourcing, dropshipping and everything in between. In 2006 he co-founded OrangeSoda, Inc. to help bring all of this e-commerce web marketing stuff to localized businesses, businesses that needed more foot traffic, more local awareness and more local business. OrangeSoda was acquired in 2012 by Deluxe (DLX). Chris went on to help be a part of Bloomfire, Inc (acquired in 2012), GroSocial by Infusionsoft, Movement Ventures (Qzzr) and HitLabs (where he works on Picjoy).